Use case

Sampling Activations

A sample gets your product tried. It rarely tells you who bought it afterwards. SeeGap follows the sample with a cashback offer, so trial turns into a full-price purchase you can actually count, verified by the receipt.

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A shopper tasting a Good Green Vitality sample at a Nuzest sampling stand in a shopping centre, then choosing the same product from a chiller in store.
Sampled outside store
Good Green Vitality
Verified purchase
Receipt confirmed

Trusted by leading brands

Sampling activations

How it works

1: Sample, then give a reason to buy

Run your sampling as you do now, in field or in pack, and attach a cashback offer to it. The sample creates the trial; the offer gives a clear reason to go and buy the full product.

Brand ambassadors at a VIBE sampling stand in a shopping centre, handing out samples to passing shoppers.

2: They buy at full price

The shopper buys the product at full price in any retailer, then uploads the receipt to claim their cashback. Your shelf price stays intact, and you only reward people who actually purchase.

A shopper in a supermarket aisle taking the product off the shelf and into his basket.

3: Verify who converted

SeeGap's AI reads the receipt and confirms the purchase. You see exactly who moved from sampling the product to buying it, named and verified rather than estimated.

A shopper photographing a shop receipt with a phone at home, the product beside it, to claim the cashback.

4: Prove what the activation drove

You get a cost per verified buyer for the activation, plus a short survey at claim on the sampling experience and repurchase intent. Sampling stops being awareness you hope worked and becomes trial you can measure.

See how SeeGap turns sampling into verified buyers: read how SeeGap works step by step, prove trial for a launch with new product launches, build verified customer data and buyer insights, and read the guide to event and in-store sampling that converts. When you are ready, check SeeGap pricing.

See your next campaign come back as receipts

Bring a product and a channel you already run. We will show you how the verified sales come back.

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