Use case

New Product Launch

Use SeeGap to drive verified trial for a new SKU, capture SKU-specific feedback, and build an owned audience you can re-engage after purchase, all from the launch media you already run.

The GROVE three-can range: Forest Greens, Peach Ginger and Lemon Citrus.
Verified purchases1,284receipts this launch
Tracked sales€3,840at full shelf price
New to brand71%first-time buyers

Trusted by leading brands

New product launch

How it works

1: Put the offer in front of the right shoppers

Promote a cashback offer through the launch channels you already run: paid social, influencers, email, on-pack. Each channel gets its own link, so every receipt ties back to the source that drove it.

Instagram influencer post: a creator holding two GROVE cans, marked as a paid partnership with GROVE. Sponsored social ad: GROVE is now in stores, get two euro back.

2: They buy the new SKU at full price

The shopper buys in any retailer at full shelf price and uploads the receipt. SeeGap verifies the SKU, retailer, date and price. Shelf price is never cut, and the reward is funded by your launch budget.

A shopper scanning a GROVE Peach Ginger can at a supermarket self-checkout. A Tesco receipt with the GROVE Peach Ginger line item highlighted and matched to the product.

3: Capture why they tried it

A short survey runs at the moment of claim: where they first heard about the product, what made them try it, and whether they will buy again. The answers come from verified buyers, not panel respondents.

A GROVE Peach Ginger can.
GROVEQuick survey

How likely are you to buy GROVE again?

678910

What made you try it?

An influencer I followSaw it in storeEmail from the brand

In a few words, what did you think?

"Genuinely tasty and it settled my stomach. I'll grab the Peach Ginger again."
Submit

4: Verified consumer data for every meeting that matters

Verified trial count, new-to-brand rate and verbatim quotes land in the sell-in pack, the budget review and the next round of creative.

SeeGap campaign results dashboard for the Grove Peach Ginger cashback offer: verified purchases, tracked retail sales, new-to-brand rate, cost per acquisition, first-party opt-ins, return on spend, consumer sentiment, star rating and verbatim buyer feedback.

See your next campaign come back as receipts

Bring a product and a channel you already run. We will show you how the verified sales come back.