How True Natural Goodness turned receipt uploads into a 7% sales uplift

Overview & challenge

True Natural Goodness (TNG) is a health food brand competing for shelf space in a crowded health store category, where standing out and winning first-time trial is hard. TNG wanted a way to stand out at shelf, give shoppers a reason to try the range for the first time, and understand what was actually happening at basket level once a shopper reached the till.

Prior to partnering with SeeGap, TNG faced pain points that limited its retail marketing effectiveness:

Driving first-time trial: high competition on shelf and no reliable way to incentivise and verify trial beyond temporary price reductions, the problem a receipt-verified trial mechanic is designed to solve.

Verifying that trial was real: limited direct interaction with shoppers in-store meant TNG had no way to confirm an offer had led to an actual purchase, rather than an entry or an intention.

Seeing basket-level behaviour: minimal visibility into basket composition, price paid, or what else shoppers bought alongside TNG.

Strategy

TNG ran a receipt-verified rewards activation. Shoppers who purchased any TNG product uploaded their receipt to enter an exclusive prize draw. Every receipt was checked with AI OCR before anyone was rewarded, so only genuine TNG purchases counted, and in-store signage made shoppers aware of the offer at the point of purchase.

Because the reward was tied to a receipt rather than a price cut, TNG could give shoppers a reason to try the range without discounting it. The receipt data itself gave TNG visibility into price paid and what else was in the basket alongside TNG products.

"We had a great experience working with SeeGap on our 2025 consumer competition. Everything ran smoothly, and the platform was very easy to use. The data and insights provided were particularly valuable and gave us a clear view of our customers and campaign performance. We'd happily work together again."

Results

All engagement and receipt data flowed into a single dashboard, giving TNG a clear view of trial performance across stores and over time. Because every reward was tied to a checked receipt, TNG could say with confidence that the uplift came from real purchases rather than entries or intent.

• 7% uplift in sales compared to pre-activation
• 1,046 verified receipt uploads, each checked against a genuine TNG purchase
• 1,650 shoppers took part in-store

Impact

For a brand competing in a crowded, low-differentiation category, this shows that a reward tied to a genuine receipt can drive measurable trial without training shoppers to wait for the next discount. It also gives TNG a repeatable way to see basket-level behaviour it could not see before, the kind of insight explored in what is actually in a receipt. The same receipt-verified approach applies across wellness and supplement brands.

This activation covered one brand, one category, and one window in time. It shows the mechanic works in health retail; it does not, on its own, prove the same uplift in every channel or category.